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Cboe's PRISM+ Pride Month Branding

Cboe has multiple associate resource groups and I took an interest in joining PRISM+, the ARG supporting LGBTQIA+ folks at the company. As the group grew, we started planning more and more events, sparking a need for t-shirts and other branded materials for our 2023 Pride Month celebrations. These shirts needed to embody the mission of the group and had to be a staple design to be used for all future events. I had so much fun coming up with an identity for our group and getting to see members wear these all around Chicago! Pictured below is the 2023 bell ringing for Pride month where Cboe opened it's trading floor and showcased our group to gain more visibility. I got to take the new branded identity from the t-shirts and create digital signage and banners. 

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