Turn Tables 

Turn Tables is large scale branding project with a variety of designed touch points to create a well rounded display of this non-profit's story. This campaign includes a hand-coded website, a thorough brand standards manual, logo construction, business card, letterhead, social media posts, t-shirts, app pages, and promotional materials. This full spectrum project taught me the complexities of designing an entire identity for an organization and all of the important rules required for multiple channels of consumer engagement. This project was crucial in my design studies because it taught me how important visual storytelling is and aided me in understanding the brands I have worked with in the real world. I gained a great appreciation for style guide construction and how it sets the foundation for brand consistency.